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Mark Entrekin: Good afternoon. Everyone. This is mark entric. And we are in our weekly achieving unity. Podcast thank you. So much for joining
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Mark Entrekin: it's gonna be a great day. We have a wonderful guest, and we'll get to her in just a few minutes. But let's quickly go through the
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Mark Entrekin: achieving unity in the anger, hate, and prejudice. I know a lot of people don't like that word, but that's what's going around the world too much today.
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Mark Entrekin: and our special guest today will be talking about kindness and how we can grow that forward. But on the screen right now you'll see my
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Mark Entrekin: newsletter page if you'd like to sign up for my newsletter, the QR. Codes in the far right hand side, but it's [email protected] forward, slash! Sign up dash Newsletter, love you to sign up.
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Mark Entrekin: Let's do more together. And that's how we do it through unity.
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Mark Entrekin: creating solutions, one reality at a time. We can transform our world today.
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Mark Entrekin: 2 of the things that I work on is achieving unity through encouragement, inspiration, and inclusion, and others creating high value solutions through strong, agile experience. And I'll talk to you more about that in a minute.
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Mark Entrekin: Are you achieving unity? Weekly podcast is on Thursdays today and next week. But starting in January 2025. We will be on Wednesdays instead. Same time, one Pm. Pacific time, 4 pm. Eastern time. But we are going to move to Wednesdays because I have courses coming up on Thursdays. So look into my site, find out more at the courses. Love for you to join
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Mark Entrekin: reality, focused dynamics, delivers success, focused solutions can contact us today for more information
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Mark Entrekin: on using agile and lean outside of software. And I know for many people they have no idea what agile is what lean is. Well, let me tell you, just briefly
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Mark Entrekin: agile is the ability to create and respond to changes and improvements. It enables success in uncertain and possibly struggling environments by emphasizing adaptability through better collaboration and communication works on the business side.
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Mark Entrekin: Professional side, the personal side works all around. We'll touch on that. Just a second with an example.
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Mark Entrekin: Lean is a methodology, a study of a method focused on maximizing value by minimizing waste and optimizing your processes. Our processes through continuous process, improvement.
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Mark Entrekin: effectiveness, and efficiency.
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Mark Entrekin: This philosophy can be used in every discipline.
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Mark Entrekin: in every vertical, including our homes.
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Mark Entrekin: Connect with me, and I'll show you how to break all issues, all products and services down from the most complex business projects, including rocket science, and have worked for Boeing and Lockheed Martin.
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Mark Entrekin: but this works in all the basic steps of even training our teenagers. Yes, it does. Let me give you an example.
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Mark Entrekin: Think of busy mornings at a family breakfast
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Mark Entrekin: everywhere, and everyone has somewhere to go from work to school to many other events or locations that they have to go to
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Mark Entrekin: have a family stand-up meeting each evening before that wonderful morning during which everyone shares their task for the next day.
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Mark Entrekin: Place sticky notes on the fridge with chores and responsibilities, and each person can move that little sticky note from the to do stack to the area.
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Mark Entrekin: over to the done.
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Mark Entrekin: You can create a breakfast station with pre-portioned ingredients and a weekly meal plan.
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Mark Entrekin: Anytime we minimize that decision, fatigue and reducing the time spent searching for items. It can help everyone participate in a smoother and more efficient process.
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Mark Entrekin: achieving unity through encouragement, inspiration and inclusion.
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Mark Entrekin: Encouragement can be that powerful force that fuels the core of empowerment because it gives you that power, you can encourage others to help accomplish the task. So your empowerment.
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Mark Entrekin: you can inspire each other to achieve every goal unity makes a successful team
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Mark Entrekin: can include others, celebrate every victor, victory, both personally and professionally together. We can overcome every challenge, every challenge can do it. We can do it together through unity.
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Mark Entrekin: Do you know someone's facing relationship challenges or maybe parenting difficulties?
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Mark Entrekin: Are you someone, you know, struggle with that relationship issue? Or maybe there's some parenting time issues as a divorced or divorcing parent.
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Mark Entrekin: transform that frustration into understanding with what the
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Mark Entrekin: frustration, where is the value interactions?
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Mark Entrekin: Let's turn it over from the frustration into mediation. We can do that.
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Mark Entrekin: We must realize that anger holds no value.
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Mark Entrekin: Anger is just actions not gaining effective results. A. NGER. Anger, actions not gaining effective results.
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Mark Entrekin: Life happens
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Mark Entrekin: from personal relationships to parenting, time to prenuptial agreements, and any more than nuptials are not required, because many people are not getting married.
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Mark Entrekin: but we can learn to embrace and enjoy every moment and every challenge together.
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Mark Entrekin: If you'd like to know more about my sites. Here are the QR codes website, home, my website, contact Page, which is great. If you have questions want to contact me.
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Mark Entrekin: let me know. I want to hear from you, our upcoming podcast
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Mark Entrekin: strive to thrive. 2 0 2 5.com. So one of our domains, that's next week, on 1226, we'll talk about closing yesterday, 2024, which is where we are now, and opening tomorrow, which, of course, is 2025. Again, is on december 26, th
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Mark Entrekin: we have no podcast on New Year's Day. We hope you're maybe you're watching your football games. You're celebrating with family hope. You enjoy the start of your New Year. But there will be no podcast on January first.st
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Mark Entrekin: But starting January 8th Wednesday, we have fresh start relationships. Amy's going. It's going to start the year off, right for all of us.
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Mark Entrekin: Show us how to get moving. Yes, January 8.th
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Mark Entrekin: The next week we have naked leadership. Shift your mindset.
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Mark Entrekin: Carol Metz Murray is going to talk to us on January 15, th and help us shift our mindset. Get us going in the right direction for 2025.
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Mark Entrekin: Then
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Mark Entrekin: the family structure, repairment coach, Jamie Bazell. That's on the 20 second she'll come and talk to us about the family and that repairment process, and how we can make
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Mark Entrekin: our world a better place.
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Mark Entrekin: Today we're achieving unity with kindness.
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Mark Entrekin: This is what Jill, our special guest speakers, we talk about make kindness. The norm
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Mark Entrekin: random acts of kindness. Week. The Brac week takes place from February 11, th through February 17.th We have 2 more days of being kind, and then we can take it forward for the rest of the year. But the week is a time to recognize the positive impact that acts of kindness can have on our lives.
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Mark Entrekin: The Random Acts of Kindness Foundation established the rack week in 1995 to celebrate the small things that can make a difference.
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Mark Entrekin: The foundation also coordinates random act of kindness. Rec. Day, which is celebrated on February 17th of each year.
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Mark Entrekin: We can take it from today, was, it was 2 days ago, but we can remember this for next year and carry it forward. And again Jill will tell us more about that in a few minutes.
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Mark Entrekin: Make kindness. The norm celebrate random acts of kindness week every week.
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Mark Entrekin: Now for our special guest, as Jill Lublin says.
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Mark Entrekin: kindness is a currency that can fuel your success.
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Mark Entrekin: Specific acts of kindness can increase your income.
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Mark Entrekin: generate new clients, and help you get repeat customers.
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Mark Entrekin: Kindness pays real dividends to that bottom line.
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Mark Entrekin: Those dividends mean a lot.
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Mark Entrekin: Jill's kindness circles provide participants with an opportunity to network
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Mark Entrekin: with colleagues who value the importance of kindness in creating greater business success.
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Mark Entrekin: You see in this book holding another one of her books, 12 leadership powers for successful women.
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Mark Entrekin: Also, when kindness becomes your primary goal, everything changes.
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Mark Entrekin: How you look at life, what you receive from life, and how others interact with and relate to you
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Mark Entrekin: and to me, to all of us.
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Mark Entrekin: the prophet of kindness. Her new book you can see on the right will help you master building, trusting long-lasting relationships through open non-adversarial interchanges that result in mutually beneficial outcomes.
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Mark Entrekin: a basic adjustment in attitude and approach can substantially improve virtually every facet of our life of your life.
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Mark Entrekin: Each chapter in this book provides specific examples for improving skills, such as communication, building, integrity, teamwork.
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Mark Entrekin: influencing others, and much, much more. So let me bring on Miss Jill Loveland. She'll give me just a second.
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Mark Entrekin: I will bring you on here a view.
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Mark Entrekin: So if I can see you PIN different screen with this.
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Mark Entrekin: all this technology takes just a minute to get it rolling.
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Mark Entrekin: I did that wrong. Sorry.
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Mark Entrekin: Open you both. End of our screen.
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Mark Entrekin: There we are, Miss Jill Loveland. Jill. Thank you so much for being here today. How are you.
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JILL LUBLIN: I am delighted to be here with you, and grateful.
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Mark Entrekin: This is awesome. It's we've talked several times. It was been a little bit since we've talked, but again it's it's an honor I am truly thrilled to have you here.
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Mark Entrekin: But let's start out.
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Mark Entrekin: How did you get into this? You you've got books, you've got your company. You celebrated the kindness last year for many people. I don't know how many years before that. How'd you get into this?
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Mark Entrekin: What, what all do you do.
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JILL LUBLIN: Thank you. I have been doing publicity and helping people get their word out and create visibility for gosh, over 25 years. And you know what I what I know is that kind companies get more publicity, hey? Right? And one of the women that has been a dear friend of mine. For many years I have been helping her in her healing.
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JILL LUBLIN: and, you know, getting older journey. And one day she looked at me and she goes, oh, you are so kind! Wouldn't it be great if we had a new currency? She said. The currency of kindness. And I'm like.
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JILL LUBLIN: Wow! I love that title, I love the concept. My publisher loved the concept, and next thing you know my newest book, The Prophet of Kindness, was born literally.
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Mark Entrekin: That's awesome. And how is it done? I I see so much about it.
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Mark Entrekin: Have you got a lot of feedback on it?
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JILL LUBLIN: It's done very well. I've I've been an ink magazine and Forbes Magazine twice I've gotten in over 7
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JILL LUBLIN: Fox news radio interviews literally in the 1st week that was super exciting. Then every every world kindness day, which world kindness day is on November 13, th
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JILL LUBLIN: and then there is random acts of kindness week like you pointed out.
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JILL LUBLIN: Well, let me just say this last world kindness day I was on 2 Fox news. TV shows, one in Dallas and one in the Bay Area. Literally on that day, and every month we run
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JILL LUBLIN: Highness circles literally every month where we in November we had Jack Canfield of chicken soup for the soul fame! You might recognize his name.
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Mark Entrekin: What's that name?
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JILL LUBLIN: Yes, and then we have wonderful opportunities for people to network every single month in kindness with each other. It's quite magnificent.
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Mark Entrekin: That is, and that help people understand, because that's some of the things things you know that I work on, because something is simple, simple
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Mark Entrekin: as kindness.
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Mark Entrekin: We just don't all understand it. We just have it brought up in our culture, maybe our learnings. Some people don't know what kindness is, or that it can help you.
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Mark Entrekin: How do you help us understand that better.
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JILL LUBLIN: Well, in the profit of kindness we define, you know, kindness, I mean for me. It's about doing a conscious act of kindness every single day.
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JILL LUBLIN: These are simple things, Mark. I mean, these are, you know, opening the door for somebody who clearly might need help. I saw a woman struggling with a big ups Christmas package the other day. I'm like you look like you need some help. Well, it turns out the big, strong guy right next to her, ended up helping her, but I pointed it out like he was just sort of walking by. You know what I mean, and that's a simple act of kindness. I'm sure she appreciated it.
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JILL LUBLIN: It's it's, you know, the letting someone in in front of you. It's paying for somebody's drink behind you at the coffee store. It's it's whatever it is for you, you know, checking on your neighbor, sending a handwritten note, or a nice text, or just something that says
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JILL LUBLIN: I'm thinking of you, or thank you, or, you know, just having somebody somebody know that you're thinking of them. And then we've got some very specific things we talk about in the prophet of kindness. But these are really wonderful, simple acts. And again, for me, it's, you know, practice a conscious act one. Every single day the world will change.
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Mark Entrekin: I love what you're saying, Joe, because I think you gave a great example just a few seconds ago, when you talked about
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Mark Entrekin: wanting to help that lady, and then, when you said something.
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Mark Entrekin: it triggered someone else that oh, I can be helpful, too. I don't think he was trying to jump ahead of you or anything. I wasn't there, of course, but just
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Mark Entrekin: that magnet that you mentioned. Can I help you attract to someone else? Big, strong Guy opens the door could have been just someone else. But
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Mark Entrekin: I think what you did may have intrigued that person, and, as you said, they help.
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JILL LUBLIN: You know, people kind of walk around with their blinders on a bit and sometimes in their own world, and maybe they're not even noticing what's happening around. And so I just think, looking for opportunities to help. I mean, really, I have a neighbor next door. To be honest, I hadn't known her for so many years that I've lived here. One day she actually fell and hurt herself in her drone.
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JILL LUBLIN: and you know I brought her food over, we prepared food and brought it over and kept checking on her. Well, we have a friendship now 4 years later. That's just magnificent, you know. That's a wonderful interactive friendship. She's a great baker, and she brings me over yummy baked goods. I mean, it's just.
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Mark Entrekin: Yes.
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JILL LUBLIN: It's an act of kindness just saying.
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Mark Entrekin: It is.
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JILL LUBLIN: Yes, it is. Oh, my gosh! They're so good. And you know the reality is like, how can you
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JILL LUBLIN: make a difference for somebody? Just simple, simple things, and I think this is often overlooked, which, by the way, can be also. And I want people to remember their own self kindness right that we all go so fast, and sometimes we forget
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JILL LUBLIN: kindness to ourselves to take care of ourselves. What does that mean for you? And it could be stopping. It could be a nap, it could be a bath, it could be a take yourself out to lunch, whatever it is. But what's kind for you.
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Mark Entrekin: For me. It's just being able to talk to people and like I talk about encouraging and inspiring and include including others. That's 1 of my largest drives, and it makes me feel good
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Mark Entrekin: that I could do that and encourage others to achieve whatever it is they're working for working with wanting to do.
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JILL LUBLIN: Yeah, it's a wonderful thing. And and really, I think the biggest thing that people really need to know is that kindness is free.
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JILL LUBLIN: You know, most of the time it really doesn't have to cost anything, except maybe a little bit of your time, perhaps, which, of course, you know, is an important thing to give to people is your time
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JILL LUBLIN: and your heart and and caring, and that's really kind. It also can be a really, you know, oriented business
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JILL LUBLIN: peace of kindness, and one of the things in the profit of kindness we
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JILL LUBLIN: really looked into was what what we created as return on kindness principles.
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JILL LUBLIN: They're called rocks, you know, and are okay, because everyone wants roi, which is important
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JILL LUBLIN: with our okay return on kindness principles. You can get.
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Mark Entrekin: Wow!
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JILL LUBLIN: And receive roi.
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Mark Entrekin: I like that.
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JILL LUBLIN: Principles.
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Mark Entrekin: I'd like to borrow that from you. I'm sorry to interrupt you, but that just came out to me as you compared it to the Roi, the return on investment, the return on kindness, right.
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JILL LUBLIN: Yeah, yeah, they're called rocks, all right.
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JILL LUBLIN: Right?
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Mark Entrekin: That is excellent. And one thing that
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Mark Entrekin: I'm always thinking of examples as I talk, and as I speak, and
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Mark Entrekin: I think people like you help that person with food that was was unable. And of course, first, st people might say, and I might be one of them also, because I'm far from
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Mark Entrekin: knowing everything, but I I don't know near enough, but
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Mark Entrekin: just that thought of saying, Well, I don't know what that person likes to eat. I don't know
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Mark Entrekin: I don't want to take them something that they're allergic to. I don't want people think on almost like on the negative side up front. Instead of taking that random act of kindness
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Mark Entrekin: that return on kindness, and just going over there and saying.
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Mark Entrekin: Hi! I see you're in whatever situation. What can I do to help, I mean, that's kindness in itself, isn't it?
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JILL LUBLIN: That's right, and you know what you can do. You can say. Is there anything you're allergic to? Is there anything you can't eat? Listen. I saw a post on next door, right the app that's out, and this woman was coming home from the hospital and somebody posted. She needs things to eat. I don't know. This woman never met her before, and they said, You know, text, if you can help. I thought well what the heck I can help now. By the way.
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Mark Entrekin: Oh, I lost you just a little bit. There, Jill.
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JILL LUBLIN: Right just to remind me, too, all of us. And and I
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JILL LUBLIN: yes, she did put some things. Yes, it changed my menu a little.
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Mark Entrekin: Maybe having some broadband troubles anyone else having.
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Mark Entrekin: You're freezing once in a while, Joe.
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JILL LUBLIN: Sorry about that. It's.
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Mark Entrekin: That's okay, that
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Mark Entrekin: broadband Internet speeds. And as I tell people close to me, we never know, but there's, it could be something else going on in the area that robs that speed of the Internet going across the line.
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Mark Entrekin: And so yeah, it's just started. She's freezing. So
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Mark Entrekin: go, can you just kind of go over your last minute. One more time quickly, because we might lost a little bit of it. Is that okay?
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JILL LUBLIN: Sure. So I remember. My husband had a hernia operation, and.
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Mark Entrekin: Oh, vouch!
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JILL LUBLIN: To be on. Yeah, it hurt. And it was a longer and tougher recovery process than you know. They, the doctors told us. And meanwhile I am, you know, preparing meals for him, helping him do whatever he needs to do, and taking being the caregiver. Now I have to tell you, mark. It's not my ideal job, I mean, that is a full time job in and of itself.
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JILL LUBLIN: And and I'm running my publicity business and doing my trainings, and all the things that I do, my speaking, etcetera, and I.
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Mark Entrekin: Your travels and.
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JILL LUBLIN: Yes, and I put out to my community. I'm a member of several organizations, I said. I need help.
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JILL LUBLIN: you know, and, by gosh!
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JILL LUBLIN: For a full week. Meals twice a day showed up my door from different people who are organizing. You know how much that meant. I mean, seriously, just time and energy, and I could just serve him. I didn't have to think about making the meals, and, you know, doing dishes and all those things that, by the way, a lot of time, as we all know, and I could just focus on him and caring for him. It just was such a relief. And you know, having been on now that receiving end.
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JILL LUBLIN: I personally know how important it is to help people when you know when they have big things, but also just even little things, you know, being cared for connecting to people. Leaving little gifts. I went over to my same neighbor, you know, and she just put up her 1st Christmas tree since her husband died, which, by the way, was already 4 years ago.
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Mark Entrekin: Oh!
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JILL LUBLIN: And I know she's lonely, and it's, you know, tough time.
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JILL LUBLIN: And I said she brought over this little gift. She goes. Well, what's that, for I go. It's the gift to put under your Christmas tree, because I don't see any there, and I think you need one.
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Mark Entrekin: Oh, how nice! That is! Kind!
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JILL LUBLIN: Yeah, and just having fun with it, too, you know, because I know she's the type of goes. Oh, no, no, I never need help which, by the way, a lot of people might say. But you've got to see what you see, and just use your own intuition. That, you know doesn't matter if you think they need help, don't need help. They can eat it. They can't eat it. What matters is your thought and caring.
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Mark Entrekin: And that thought and caring Joe again. I love what you're saying, and I
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Mark Entrekin: I just appreciate you so much, because that thought and carrying that ability to even say.
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Mark Entrekin: How can I help?
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Mark Entrekin: He'll say, what can I do and open that door right.
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JILL LUBLIN: Yeah, and I will tell you. Some people will say, Oh, nothing. I don't need help, and they're they're lying.
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Mark Entrekin: They are. We hate to be blunt, but we but you're right.
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JILL LUBLIN: Right, because who doesn't need help. I mean, honestly, if you're a human being and living in the life that most of us live which is fairly quick, and you know we all could use some help, and who doesn't like some, you know, whatever at your door, whatever it means. Some flowers, a cup of soup, or you know something, something to help you. So I just want to encourage each of you to look and see. Where can you be a better neighbor, be a better friend.
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JILL LUBLIN: be a better client, be a better boss, be a better parent, be a kind, you know. It's all related to kindness. Where can you be kinder? And you know, I,
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JILL LUBLIN: this is a really good question to ponder like, wow! What's 1 thing I can do today to be kinder. And again, this means to yourself, too, maybe not beating yourself up so much, you know, feeling, you know. Maybe you take things a little slower, and put a little more space in your day, or give yourself a treat of some kind.
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Mark Entrekin: That's always good, because we all have frustrations. I know my sweetheart.
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Mark Entrekin: and I talk about that a lot because I have a lot of frustrations. So just that little bit of niceness, a little bit of understanding. And that's what I try to help others with. And I talked about that. What the frustration. I think that kicks in for a lot of us, and the things that you're talking about, those random acts of kindness that return on kindness. That rock
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Mark Entrekin: takes away some of that frustration.
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Mark Entrekin: It opened people's up to some better ideas, their mindset as well. Right.
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JILL LUBLIN: And, by the way, one of the return on kindness principles is patience.
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JILL LUBLIN: I mean, think about this. You know how much more patience that we all need.
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Mark Entrekin: You know, always always nice.
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JILL LUBLIN: What happened?
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Mark Entrekin: I am so with you on that one.
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JILL LUBLIN: And you know it's funny that I was writing the chapter on Patience.
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JILL LUBLIN: and I call. I made a mistake. I called the utility company took an hour
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JILL LUBLIN: an hour on. Hold! I'm like
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JILL LUBLIN: I don't have this kind of time, but you know I was multitasking whatever I'm just. I found myself getting frustrated the whole time the whole time the whole time. I'm like, really and and you know what the woman came on after an hour, and she said, oh, you know we're sorry to keep you waiting. And I thought, yeah, right, you know, whatever. But the truth is, it wasn't her. Wasn't her fault. It wasn't, you know. She's in the system, I said, well, you know
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JILL LUBLIN: I my my joke when some, when people thank me for my patience is who said I was patient.
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Mark Entrekin: That's right. That's I like that. That's a good point. And like you said, we're doing other things. But we also know, as I mentioned that frustration. We're on the phone holding the phone. Even if it's a speaker phone, we still have a little bit of that attention that we have to share that we don't usually have to share. And it does impact our patients a little bit, and
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Mark Entrekin: it makes it difficult. So it's nice when they say, thank you for your patience as well. Right? I mean, it's it can be difficult. Well, these are some great things that you're talking about on the personal side. But from what I'm reading what you're doing.
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Mark Entrekin: you've got that kindness as a currency can also help people on the business side. We incorporate it into our own businesses. Can you help me with more ways? We might be able to do that.
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JILL LUBLIN: It looks like you're freezing again.
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Mark Entrekin: Okay, we can see you move.
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Mark Entrekin: Yes, there you go.
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JILL LUBLIN: There we go. There we go. So in in the business side
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JILL LUBLIN: the issue is connecting so that you are
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JILL LUBLIN: way a lot of prizes. I give away Starbucks cards. I give away one of my books right, and and I keep that excitement going.
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JILL LUBLIN: flexibility. One of my return on kindness principles is actually really important in business.
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JILL LUBLIN: like, in other words, you know, if a client can't make a publicity consultation, am I going to hold their feet to the fire? Or can I be flexible?
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JILL LUBLIN: And you know, Mark, I like to say, 80% rules. You have to have rules and policies. I think that's appropriate. And, by the way, that's kind, because it tells people what they can do. And the parameters.
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JILL LUBLIN: And the truth is, 80% of the time, the rules work and 20% they don't. So I just think you got to be okay with all of that.
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Mark Entrekin: I agree, and sometimes it's so true to have those rules.
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Tech Rene: There! It's.
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Mark Entrekin: But we also know that sometimes maybe it's the 80 20 rule like you're talking about.
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Mark Entrekin: Sometimes those rules turn into guidelines because the rules themselves may not work.
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JILL LUBLIN: Right, exactly.
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Mark Entrekin: That's good. Do you have any? Don't mean to put you on the spot too much. But do you have any like memorable examples?
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Mark Entrekin: A business is profiting directly from acts of kindness.
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Tech Rene: So it's.
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JILL LUBLIN: Absolutely, you know. Couple of things. One is.
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JILL LUBLIN: Look at Honda Honda. The car company.
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Mark Entrekin: Okay.
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JILL LUBLIN: Remember, but they did a whole bunch of series of.
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Mark Entrekin: I think you're freezing again.
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JILL LUBLIN: You know something is up right.
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Mark Entrekin: Well, you froze a little bit of that. Can you go over the last 30 seconds? Maybe.
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Tech Rene: Years, maybe.
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JILL LUBLIN: So if Honda is investing in major kindness campaigns, believe me, this is a big thing, right? And and then in San Francisco. There's a huge
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JILL LUBLIN: international healthcare company called Dignity Health.
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JILL LUBLIN: and they are running a bus campaign called the Human Kindness Campaign on the sides of their bus.
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JILL LUBLIN: So typically, what we're seeing is that companies who practice kindness.
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JILL LUBLIN: And this is what came out from all my interviews is that their clients were happier. The Ceos were happier. The culture was happy. By the way, this is even for one and 2 person companies or small entrepreneurs, you know, with a tiny team, or whatever it doesn't matter. The truth is, when you're a kind company, you're not only going to have happier place, you also get great publicity as the author of gorilla publicity. Of course I want to know. How does it impact
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JILL LUBLIN: your reputation?
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Mark Entrekin: Companies get great publicity.
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Mark Entrekin: That is true, so much true.
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Mark Entrekin: But as you talk about that, how can small business owners, and sometimes called solopreneurs practice kindness, while also juggling tight budgets and
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Mark Entrekin: maybe limited resources. What can they do.
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JILL LUBLIN: Well, guess what kindness does not have to be expensive. It isn't.
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JILL LUBLIN: It could be as simple like, I said, like, send your clients a text saying how much you appreciate working with them
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JILL LUBLIN: handwritten cards, I think, are really wonderful. I make sure that. I like to send cards on Thanksgiving. You know that I'm grateful for you.
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Mark Entrekin: Oh!
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JILL LUBLIN: A nice one by one call. I just want you to know how much I appreciate working with you.
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JILL LUBLIN: And really.
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Mark Entrekin: Very nice.
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JILL LUBLIN: No other agenda.
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Mark Entrekin: I like that. And just that, maybe again, just talking to them, just
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Mark Entrekin: sharing a little bit of time, because we all know how valuable time is, yeah. Just to
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Mark Entrekin: give that quick minute and sending cards for Thanksgiving.
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Tech Rene: You're ready.
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Mark Entrekin: Yes, exactly.
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Mark Entrekin: That's pretty awesome. Well, as we talk about this, and as you mentioned.
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Mark Entrekin: some of this seems very simple.
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Mark Entrekin: But what are some maybe common misconceptions, and about kindness in business. And how do we address those misconceptions.
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JILL LUBLIN: Well, you know, I think some people think that kindness is weak.
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JILL LUBLIN: So you know, when you're a CEO, when you're an employee, I mean, I can tell you time after time, when when
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JILL LUBLIN: the employee can create kindness themselves. So let me tell you about a story that's in the prophet of kindness, and this was a
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JILL LUBLIN: bread company because his grandmother loved their clam chowder. But you know what it was a Tuesday, and probably she might be dying the next day, she requested clam chowder. Now he calls up Panera bread, and the woman there says, You know I'm so sorry. I mean he tells the story, and.
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Mark Entrekin: Bye.
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JILL LUBLIN: She said. I'm so sorry we don't have clam chowder till Friday, he said. I don't think she's going to make it till Friday. That woman behind the counter
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JILL LUBLIN: who was, you know, not even I think she was the cashier who answered the phone. She said, you know what
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JILL LUBLIN: I'm gonna make your grandma clam chowder.
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Mark Entrekin: Oh!
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JILL LUBLIN: Only did she make the clam chowder. She actually gave them a tin of cookies.
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JILL LUBLIN: Do that twin
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JILL LUBLIN: happened. Can you imagine the great publicity from that.
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JILL LUBLIN: We'll just.
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Mark Entrekin: Are you cutting?
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Mark Entrekin: Cutting out again a little bit? May want to go back over the last 30 seconds or so on that one, if you don't mind.
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JILL LUBLIN: And the manager who did this act of kindness got promoted to regional manager. So she moved up. Panera, got huge publicity, the interaction, the connection. The thing that everybody kept saying was, Wow.
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Mark Entrekin: Yeah.
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Mark Entrekin: Oh, sorry about this. We we keep losing it once in a while, and we'll lose you for 1520 seconds. Sorry about that all these
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Mark Entrekin: I worked in technology for many years. And that's when I talk about rocket science in my
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Mark Entrekin: introduction, because I used to work in the telecom industry from us West and Mci, and there's so much.
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Tech Rene: Still with.
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Mark Entrekin: Data going across these lines today that before as it expands, but.
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JILL LUBLIN: Wow!
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Mark Entrekin: As as you talk about that kindness.
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Mark Entrekin: It.
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Tech Rene: Yeah.
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Mark Entrekin: It did pay back your your currency of kindness. I think you're giving a good example of that.
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Mark Entrekin: That's awesome. That's just on the part the process. So
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Mark Entrekin: one of them, your publicity, crash course.
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Mark Entrekin: What led you to create that? And what makes it so impactful? If I were to come to that. That publicity crash course. How would I benefit.
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JILL LUBLIN: Well, thank you. And you know what even better. Now, I created something called the media mastery intensive, and it's short boot camp kind of days. We actually have media there. Like real people who work in media, they roll up their sleeves, they pitch them, and people get to walk away hearing from media what's working and what's key right now?
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JILL LUBLIN: So that's been really wonderful. And it's really great. The publicity crash course is still going on. And I put the 2 programs now together as a bundle. And it's just been delightful because I'm really
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JILL LUBLIN: invested in people having practical ways to get publicity out.
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JILL LUBLIN: And that's what we're doing. Practical ways to get your publicity done.
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Mark Entrekin: That is excellent. And again, I don't mean to keep right
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Mark Entrekin: this to the ground, but just show that ability for you to talk to people.
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Tech Rene: People.
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Mark Entrekin: And, as we mentioned earlier, when you, we're gonna open the door for that person and somebody else opened the door for them. That magnetic that
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Mark Entrekin: domino effect. Once one person does it.
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Mark Entrekin: someone else will pick up on it
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Mark Entrekin: because we don't, we don't do it enough, do we?
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Mark Entrekin: So sorry about the technology. Today, we have some things I've been catch myself echoing
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Mark Entrekin: when I talk a little bit. So the technology today is.
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Tech Rene: Too big.
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Mark Entrekin: Must be something going on. But
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Mark Entrekin: again, Joe, that ability to do something, someone else pick up on it.
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Tech Rene: And then they repeat the kindness.
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JILL LUBLIN: Yes, it's a and that is the point, because somebody else is impacted.
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JILL LUBLIN: And then you know what happens. Right? It becomes a circular motion. And the truth is, even if it isn't marked. And just you do that today, I mean, how much better do we all feel? I don't know
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JILL LUBLIN: simple acts of kindness when we are able to go beyond.
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JILL LUBLIN: I think everybody feels it, and it is a cyclical, wonderful engagement. But most importantly, you will feel it first.st
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Mark Entrekin: Exactly. It comes to indirect to our hearts, our heart, mind, and soul. It definitely comes out to us.
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Mark Entrekin: And again, that sharing, because some of us too many of us in the world today.
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Mark Entrekin: We've with all the wars going on the.
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Tech Rene: The.
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Mark Entrekin: Even our political campaigns. It just ended a lot of negative conversation.
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Mark Entrekin: To put it politely that that occurred. It's all difficult.
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Mark Entrekin: So if we can just the people on this call can share it with someone on this podcast. Today.
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Tech Rene: Weird.
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Mark Entrekin: And then maybe they can share it with someone else.
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Mark Entrekin: and just just kind of watch it grow.
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Mark Entrekin: And then, if I can ask on your publicity currency.
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Mark Entrekin: I think I'm hearing a lot of it right now what you're saying by helping others.
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Mark Entrekin: It's an advertisement.
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Mark Entrekin: How else? How else can you elaborate on that publicity currency.
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JILL LUBLIN: Well, as far as getting publicity, you know, the the reality is that as you are seeing what happens is your expertise is elevated, and what happens is that
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JILL LUBLIN: I well, I'll kind of really go to the front of the line right? Because people have seen you somewhere. Heard you somewhere. There's been interviews with you, and all kinds of places and spaces, small and large, by the way, and everything counts, you know, Mark, I heard Jack Canfield speak recently. He, of course, like I mentioned, is chicken soup for the soul, and one of the things he said
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JILL LUBLIN: that helped build his 85
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JILL LUBLIN: 1 million sales in chicken soup was that they did every kinds of publicity small and large
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JILL LUBLIN: things they never heard of before, you know. They just kept doing publicity and made a huge difference for them.
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Mark Entrekin: It is, and that publicity is what we all pay so much for. And when it comes simply
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Mark Entrekin: you mentioned.
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Mark Entrekin: And that's just means so much.
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Mark Entrekin: Well, let's talk about your guerrilla publicity. It's 1 of your specialty.
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Tech Rene: Should be.
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Mark Entrekin: Can you share some creative, maybe
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Mark Entrekin: low cost ways to get noticed with your again? Tell us a little bit more about gorilla publicity.
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JILL LUBLIN: Yeah.
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JILL LUBLIN: Well, gorilla publicity was actually my 1st book. This is now the 3rd edition super.
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Mark Entrekin: Wow!
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Tech Rene: Yeah.
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Mark Entrekin: Congratulations.
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JILL LUBLIN: You. It's been wonderful, and you know, part of that is, I do practice what I preach and do what I tell people to do right. So one of the things that especially now is getting on podcasts is a wonderful way to get more visibility and have people really pay attention to you. It's just much simpler and easier. So that's been terrific.
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JILL LUBLIN: And I'm so, you know, grateful for the opportunity of that. That actually, publicity in these days is almost, should I say, easier and quicker than it's ever been before?
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JILL LUBLIN: I think that makes a huge difference.
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Mark Entrekin: I so agree with you. And I work with helping
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Mark Entrekin: people in that process of saying, it's okay, because some people are afraid to get on this camera.
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Mark Entrekin: Only computer.
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Mark Entrekin: They're afraid to speak in front of a room.
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Mark Entrekin: And then, even just to be on a computer looking into this little white dot. It's challenging for some people.
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Mark Entrekin: Yeah, as you're mentioning.
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Tech Rene: To me.
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Mark Entrekin: It's so much easier today to talk to others and to share with others.
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Tech Rene: So there's.
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Mark Entrekin: And to put a podcast. Together like this. And again, I'm so glad that you're here.
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Tech Rene: Weird.
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Mark Entrekin: It's really an honor to have you here.
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JILL LUBLIN: Thank you so much grateful to be here.
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Mark Entrekin: Well in a world that often prioritizes speed and efficiency.
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Tech Rene: To.
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Mark Entrekin: How can busy professionals integrate kindness.
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Tech Rene: Show you this.
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Mark Entrekin: Into their daily routines.
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JILL LUBLIN: So a couple things. One is, look for that one, just one conscious act of kindness every single day. That'll keep it really simple.
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JILL LUBLIN: And you know it's all over everywhere the opportunity to create and do kindness. It really is. And it's not just a holidays thing. This is
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JILL LUBLIN: right every day.
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JILL LUBLIN: And also pay attention if you, if you can pick up the profit of kindness, we have 7 return on kindness principles, 2 of which I've already shared with you. Patience! Oh, my gosh! In the world today! Can you be more patient? That is kind.
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JILL LUBLIN: Can you be flexible? That's 1 of the other return on kindness principles that is kind, right, and so
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JILL LUBLIN: start practicing. Return on kindness principles, and when you do that you will see
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JILL LUBLIN: your return on investment. Come right back to you.
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Mark Entrekin: And be able to muted.
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Mark Entrekin: Put that seed out for others. I think that's again. And I repeat this because the business people that work with the business professionals I work with.
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Mark Entrekin: As you said, earlier kindness.
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Mark Entrekin: People look at it as
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Mark Entrekin: it's not the the macho, the masculine way to to be the boss, but it pays so much in the long run. But people don't realize that's not the way we were raised in too many ways.
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Mark Entrekin: Well, what are some of the biggest takeaways participants can get from your publicity crash course, or the combined courses that you have.
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JILL LUBLIN: So the big thing is getting documents done. I have a 30, 60, and 90 day system where we actually write it in the course. So people love that and have the opportunity to practice your message in interactive breakout sessions plus, I'm giving lots of resources and connections to actually get your media done simply, effectively and easily, so that it becomes really a
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JILL LUBLIN: a get it done, course, and both of them. And that's why people love it so much plus having the media there. Oh, my gosh.
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Mark Entrekin: Oh, yeah.
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JILL LUBLIN: Imagine that really, hearing from the media, I have a Fox news reporter there, I have a major radio station there. I mean, I have all kinds of Podcasters. Imagine just, you know, having that kind of
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JILL LUBLIN: visibility quickly by showing up at an event makes a big difference.
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Mark Entrekin: Makes a huge difference, and as we look at the media nowadays, I see what you're doing
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Mark Entrekin: as very positive.
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Mark Entrekin: But some of our.
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Tech Rene: Yeah.
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Mark Entrekin: Media focuses on some of the negative issues.
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Mark Entrekin: Are you able to help them grow more positive with with what you're doing as you're talking more to the media.
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JILL LUBLIN: You know. Listen. The fact that I've been on several Fox news networks, I mean, like
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JILL LUBLIN: at least 12 of them. Now.
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JILL LUBLIN: kindness in business as far as I'm concerned. Yes, I'm making a difference, because it puts it right in their court right? I know my most recent one with a Fox news reporter, he said. Oh, my gosh! You know what a difference you've made, and thank you so much for who you are and the work you're doing in the world really made me think differently today. How wonderful is that.
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Mark Entrekin: That is excellent congratulations that right there
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Mark Entrekin: it makes my day just to help that other person to to learn and and going forward. But but as I talk about that, you also have or or had, you're doing growth, you're growing every day. And it's amazing what you're accomplishing.
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Tech Rene: The sheet.
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Mark Entrekin: But your Vip coaching program sounds very intensive.
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Mark Entrekin: Who would benefit most from that program?
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JILL LUBLIN: Oh, my gosh! All kinds of people! I've had high level and just beginning. I've had transitioning people, maybe, from corporate to entrepreneurship, which, by the way, is a big jump, and you need lots of firepower under you, which I am that publicity firepower. So I've had all kinds of people, my vip consulting days in there. I had a shoe company from Texas. I've had a coach who was just starting her business
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JILL LUBLIN: all kinds of people in different industries. A real estate person who is really, you know, it's all about building your business, and we in that Vip consulting day can can really roll up our sleeves and get it done.
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JILL LUBLIN: and come out with a great message and excellent bio. And and really the documents you need to create. An effective publicity campaign.
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Mark Entrekin: And I like what you're saying there, too, because that's what we all need in good coaching and good training is not only to share that information.
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Mark Entrekin: but also to help them keep it going.
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JILL LUBLIN: Yes.
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Mark Entrekin: Week, 2 weeks, 6 weeks, 6 months, 6 years, but they'll take that.
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Mark Entrekin: continue to build on it and grow it forward right.
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JILL LUBLIN: Right, exactly.
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Mark Entrekin: Okay, okay, you've worked with over a hundred 1,000 clients. Right?
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Mark Entrekin: Can you help us with some of the most common mistakes
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Mark Entrekin: that people seem to make when it comes to publicity.
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Mark Entrekin: We all make mistakes. I know I make more than anyone.
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Mark Entrekin: It's it's part of the process, but
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Mark Entrekin: over 100,000 clients. I'm sure you've seen a little bit.
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Tech Rene: Absolutely.
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Mark Entrekin: Help us with some of those most common.
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JILL LUBLIN: Thank you. I think the big thing is not doing anything. I mean, really, if you don't take a step you'll just end up in the same place.
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JILL LUBLIN: and I see people, whatever they're maybe afraid, or they don't think they're ready yet. That's another big mistake. You are ready for publicity from the minute you think of your business, or like I call it a glimmer in your eye to different phases in your business, no matter how advanced you are.
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JILL LUBLIN: Publicity is always a step to great greater success. Another elevation on the ladder up, because what it does is, it elevates your star and your credibility, so that you know it eliminates competition because people trust you. It builds in an immediate trust. So
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JILL LUBLIN: I'd say, big problem is not doing anything or thinking you're not ready, which is a myth entirely.
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Mark Entrekin: What are you most passionate about in helping people achieve in their publicity? Goals.
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JILL LUBLIN: Oh, I love when people get confidence
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JILL LUBLIN: to make a message happen to do it the right way to get media attention. I love that I love. When my client the other day called me and said I had an amazing interview, thank you so much for your coaching, and another client said to me yesterday, in fact, she said, oh, I so understand now how to work publicity. It was such a mystery before, so I love taking the mystery out of it. I'm passionate about that.
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JILL LUBLIN: And helping messengers create messages that really matter make a difference. And have you have the impact and contribution you deserve.
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Mark Entrekin: Wow! That's that helps all of us. And I know that's 1 of the things we need.
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Mark Entrekin: Well, as you're working in it, you know there's new trends. Seems like coming out every day.
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Tech Rene: Okay.
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Mark Entrekin: What are some new trends that you're working with or seeing? Come forward.
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Tech Rene: Okay.
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Mark Entrekin: That we need to know about.
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JILL LUBLIN: Well, great news for all of us is certainly the advent of all the podcasts I mean. There are so many more opportunities for people to have interviews plus on your social media channels with Linkedin and Tiktok and Instagram lives. All of those live Facebook lives, etc. You can control your own media. And now you've got a video and something you know, exciting, right? So that's super great.
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Mark Entrekin: That is.
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JILL LUBLIN: Seen the opportunity for people to control your own publicity more than ever, and actually get more publicity more than ever. When I told you when I wrote the Prophet of kindness, I've been in Ink magazine, and Forbes Magazine twice. I also live on, so to speak, on on all their Internet archives, right? So you get to live on so that people can find you even after your interviews are finished.
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JILL LUBLIN: That didn't happen before.
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Mark Entrekin: That is true. And it's so
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Mark Entrekin: beneficial as you're saying to be on archives, because with our Internet
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Mark Entrekin: we can still find it, people can still find you. We just
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Mark Entrekin: look up. I think everyone should go look up your name on the Internet
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Mark Entrekin: and find out you found out more about yourself.
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Mark Entrekin: So, as you're saying, when you have news items, if you have advertisements out there in the archive somewhere, people are going to find it right.
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JILL LUBLIN: Big time, and will be in front of you, which is where you want it to be. And
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JILL LUBLIN: I like to say publicity is the gift that keeps on giving right because it multiplies you and magnetize you. And you know it creates that multiplication factor that brings those prospects back to you.
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Mark Entrekin: That is excellent. And again, like you said, you've been on multiple shows
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Mark Entrekin: many magazines. Does your program help others be able to do some of those same things.
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JILL LUBLIN: Absolutely. That's exactly what it is, because I am, you know, walking the talk. I'm doing what I tell people to do, because I want to make sure that it works in the marketplace. So you bet I'm doing it walking this path so that others can walk it too.
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Mark Entrekin: That is excellent, because that's what we want to work with. All of us is helping people take that next step. And as you mentioned earlier about. To not do anything
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Mark Entrekin: is the worst thing that you any of us can do. But that ability to reach out to you reach out to me be able to take us to that next step and somebody they can ask questions to.
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Mark Entrekin: It's training program.
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Mark Entrekin: You're ongoing to be able to have somebody reach back out to you and what you're doing.
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Mark Entrekin: Okay? So well, let's do this real quick start closing. Where can listeners find you online and learn more about your work?
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JILL LUBLIN: Well, thank you so much, so certainly. Go to Jill lublin.com and I have a wonderful free gift for all of you, because, of course, we've given you some great publicity tips, and I want to give you even more and created an action guide for you as well as an interactive publicity masterclass completely free and live with me on zoom. So to get that you go to Jill lublin.com slash guide
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JILL LUBLIN: g uid, and I'm sure you'll include that in the notes.
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Mark Entrekin: I could put that in there right now.
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Mark Entrekin: and before we get ready to take off with Jill.
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Mark Entrekin: if I can spell sorry about that.
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Tech Rene: This.
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Mark Entrekin: Com forward! Slash! What guide!
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JILL LUBLIN: Joe lublin.com slash guide.
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Mark Entrekin: UIDE.
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Mark Entrekin: I think I spelled that right good deal. All right. Everybody needs to put the 3 dots at the top to save the chat. Jill. Thank you so much. I know we've got things going on, and you got so much with you. I'd love to hear more about your next book.
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Mark Entrekin: But with all the programs things we've got going on, I'd love to have you back sometime soon, and let's talk more.
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Mark Entrekin: Think we're frozen again.
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Mark Entrekin: But, Jill, thank you again. We want to hear more from you.
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Mark Entrekin: Let's schedule an appointment, maybe after the 1st quarter of next year. Let's get back together again.
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Mark Entrekin: Hi, everybody! This is Martin.
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Mark Entrekin: but
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Mark Entrekin: may have lost me there.
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Mark Entrekin: You know the Jill lublin.com and find out more. Put her. You look at her guide and see what you can do next.
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Mark Entrekin: Thank you all so much, Jill. Thank you again. It's a pleasure talking to you, and hope you have a happy holidays, and we'll see everybody again soon. We'll be on next week.
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Mark Entrekin: One Pm. Pacific time, 4 pm. Eastern next Thursday.
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Mark Entrekin: Talk to you, then have a happy New Year!
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Mark Entrekin: Cheers.
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Tech Rene: Here's.
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Mark Entrekin: Happy Holidays.
