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Mark Entrekin: Hello, everyone, and welcome to the achieving unity. Success formula. Yes, there is a formula to achieving unity.
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Mark Entrekin: We need to work together, all of us helping each other in every way possible
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Mark Entrekin: to get our newsletter. You go out to the achievingunity.com.
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Mark Entrekin: But to mark etrigan.com, and they do a forward slash. Sign up Newsletter. You get a copy of our newsletter that comes out on the 1st and 3rd Thursdays of every month.
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Mark Entrekin: So a lot of good information out there brings up more information that you can also ask us about. So hope you'll sign up for it.
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Mark Entrekin: Company reality focused dynamics. We are creating solutions, one reality at a time. We must know those realities so that we can transform our world today. It's all about transformation. We get beyond
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Mark Entrekin: the issues of yesterday, our cultures and come into today, which is all the learnings that we have.
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Mark Entrekin: We talk about achieving unity through the encouragement, inspiration and inclusion of others. We also talk about creating high value solutions on the business side, having strong, agile experience, and I'll talk to you more about that in a few minutes
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Mark Entrekin: the achieving unity success formula. Thank you for being here. This is weekly podcast number 29. It's my lucky number. And I'm glad you're here.
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Mark Entrekin: It is every Wednesday one PM. Pacific time, 4 PM. Eastern time. Hope you put it on your calendar reminder. We'll see you here every week. And please bring questions.
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Mark Entrekin: It said, reality, focus dynamics equals success focused solutions, as you can see in the logo on the top right, reality focus dynamics from left to right, success focus solutions from top to bottom.
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Mark Entrekin: We work on making sure that we are all success focused FOCU. SED.
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Mark Entrekin: In our business side we do talk about agile and lean.
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Mark Entrekin: and it's more than just for the technical people.
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Mark Entrekin: Everybody thinks about it in the engineering side. That's an engineering term. Well, I want to show how agile is about adapting.
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Mark Entrekin: iterating, collaborating, and succeeding. I help companies and families stay ahead of change. So many of these items are easy. Once you learn them and put them into practice, they help us improve through teamwork
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Mark Entrekin: and communication, and when do we communicate?
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Mark Entrekin: We communicate at home socially, at work everywhere we go. It's all about communication and collaboration.
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Mark Entrekin: This helps us thrive in these very uncertain times.
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Mark Entrekin: Lean, do more with less lean helps us cut, waste, boost value.
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Mark Entrekin: optimize our workflow and our family flow. Family flow simple things, working with your family and your children.
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Mark Entrekin: It helps us keep improving always. Yes, it's mostly used in business, but I've used several examples how we can also work in the home with families. It goes beyond business.
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Mark Entrekin: agile and lean, aren't just for work.
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Mark Entrekin: They make life much smoother at home, too.
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Mark Entrekin: Are you ready to level up? Let's chat
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Mark Entrekin: contact me today. Contact us. Let's start optimizing your world to make it better, more cost, effective, more efficient, and a lot more fun.
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Mark Entrekin: Why do I say that. Well, isn't it time to ditch the chaos level up in our lives.
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Mark Entrekin: agile and lean for everyone, agile, lean
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Mark Entrekin: sounds, business sounds boring right wrong.
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Mark Entrekin: Think of agile as your superpower against change?
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Mark Entrekin: Does life throw curve balls? Agile says, bring it on.
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Mark Entrekin: I say, against change. Change is good, because change is short, term change leads us into improvement.
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Mark Entrekin: and it's all about teamwork where it's a relationship, the spouse.
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Mark Entrekin: your friends, your family at work.
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Mark Entrekin: It's adapting to the challenges that we face every day.
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Mark Entrekin: Lean is something like Marie Kondo. For your life.
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Mark Entrekin: Marie is a renowned, tidying expert.
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Mark Entrekin: Get rid of the junk, keep what sparks joy in your life.
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Mark Entrekin: And as you're doing that, get results.
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Mark Entrekin: she's doing that. You can watch your effectiveness. Skyrocket
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Mark Entrekin: software. Yeah, this is life hack stuff.
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Mark Entrekin: Forget the technical. But we're on the 8 to 5,
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Mark Entrekin: 7 to 4, 9 to 4. Work. Yes, it's used there, too.
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Mark Entrekin: but agile and lean are our secret weapons for everything that we do
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Mark Entrekin: from work to family, even your next. Do it yourself. Project at home.
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Mark Entrekin: Imagine less stress, more wins.
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Mark Entrekin: And finally, something. I need get stuff done.
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Mark Entrekin: Why you should care. Why should you care? That's what we want to know. Are you tired of feeling sometimes feeling overwhelmed.
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Mark Entrekin: agile, and lean? Are your chill pills
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Mark Entrekin: want to be at the be the hero at work at home in life?
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Mark Entrekin: These are your cheat codes.
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Mark Entrekin: These are those discount codes ready to enjoy getting things done. Yeah, us, too. Me, too.
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Mark Entrekin: Our call to action is, let's ditch that drama and get stuff done.
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Mark Entrekin: Hit us up
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Mark Entrekin: will show you how to turn your life from a dumpster fire to a well oiled machine
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Mark Entrekin: maximizing. I'm sorry, minimizing decision, fatigue
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Mark Entrekin: and maximizing that reduced time spent searching.
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Mark Entrekin: and it helps everyone participate in a smoother, more effective and efficient process. Call us today reality focused dynamics. You get this at realityfocusdynamics.com you can call me at (303) 362-8733. And that's the same as 303 focused reality focused hope to talk to you soon.
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Mark Entrekin: Human unity. We have courses, we have keynotes, keynotes, and workshops.
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Mark Entrekin: They all focus on encouragement, inspiration and inclusion, encouragement fuels that power of empowerment.
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Mark Entrekin: lift others up to help them reach their goals.
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Mark Entrekin: Inspiration drives achievement.
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Mark Entrekin: When we inspire each other, we accomplish more.
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Mark Entrekin: What makes us stronger, it makes us a more successful team.
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Mark Entrekin: Inclusion creates unstoppable momentum, including others.
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Mark Entrekin: celebrate every victory, big or small, personal or professional, together we can overcome any and every challenge.
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Mark Entrekin: Let's build unity and success. Starting today.
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Mark Entrekin: unity starts at home.
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Mark Entrekin: It shapes society and transforms workplaces.
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Mark Entrekin: Anyone struggling with a relationship challenge, maybe parenting difficulties.
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Mark Entrekin: navigating a parenting time as a divorced or divorcing parent, you, turning frustration into understanding, ask yourself what the
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Mark Entrekin: frustration find value in your actions, instead of reacting in anger.
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Mark Entrekin: anger holds no value. Anger, a, NGER,
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Mark Entrekin: it's just actions, not gaining effective results, that's all. Anger is, it has no value.
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Mark Entrekin: Life happens in every relationship, from personal, too professional.
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Mark Entrekin: From parenting time to partnerships, we can truly learn to embrace challenges together.
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Mark Entrekin: We only need one vision, one goal, and achieving unity in every area of our life
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Mark Entrekin: contact [email protected].
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Mark Entrekin: Then starting tomorrow, we have another course, 7 steps to achieving the unity, success, formula, living life fully the present moment. Awareness. So our next course again starts tomorrow, one Pm. Pacific time, 4 pm. Eastern time. It's a 7 module, live online course and practical journey. With myself.
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Mark Entrekin: I work as a professional speaker, a trainer, a motivator, a management, consultant life coach and entrepreneur.
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Mark Entrekin: In this course we'll discover essential practices for cultivating and integrating mindful presence, to enhance your innate abilities, your innate qualities, enabling you to live more freely and authentically
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Mark Entrekin: by caring, helping, including others. We can achieve a deeper sense of unity and connection at home
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Mark Entrekin: with our families at work and socially, just use that QR code on the bottom. Right? Let's get signed up today. Love to see you there
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Mark Entrekin: again, achieving unity through the power of encouraging inspire, including others personally, professionally. If you'd like to get to our website home, use the QR code on the left.
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Mark Entrekin: When you get to our website, contact page, go to the one on the right like to see you come, talk to us.
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Mark Entrekin: And now for our podcast.
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Mark Entrekin: our next 5 podcasts coming up after today, we have leadership, resilience and team retention by Rose Harrow. She'll be here on 4 9 next Tuesday.
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Mark Entrekin: when, anyway, an international award-winning speaker, Rich Hopkins, on April 16.th
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Mark Entrekin: The Dad Edge Larry Hagner talks about parenting and the processes and what dads have gone through over the years. He'll be here on April 23, rd
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Mark Entrekin: polishing your presence for impact, Tom Cobin. He'll be here on April 30, th
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Mark Entrekin: and then Asian Pacific Islander month in May of John Chan will be here on May 7, th
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Mark Entrekin: but the star of today's show the reason why we're here today.
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Mark Entrekin: catalyst of unity that is shaping content that strengthens relationships and elevates your message. Excuse me, Allison, for halen
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Mark Entrekin: majored in English and psychology without realizing she was getting the perfect degree for content marketing.
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Mark Entrekin: It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm.
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Mark Entrekin: It was then she realized she could make money doing what she loves best.
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Mark Entrekin: fast forward to today, and Alison is still writing blog posts
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Mark Entrekin: as well as website, landing pages and emails.
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Mark Entrekin: But she also integrates the SEO search engine optimization
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Mark Entrekin: and marketing strategy into the content, she writes, to give her clients their best chance of attracting.
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Mark Entrekin: engaging, and converting their ideal clients. Please help me welcome, Miss Allison, for Halen
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Alison Ver Halen: Thank you so much for having me
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Mark Entrekin: Allison. It's great to have you here as we were talking earlier, it's just so exciting
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Mark Entrekin: to see someone like you that
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Mark Entrekin: okay, you went into one degree plan.
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Mark Entrekin: You get out of college with all of this great, very interesting information.
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Mark Entrekin: And you in some ways you change.
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Mark Entrekin: That's so interesting. And I guess one of the best things I like about it
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Mark Entrekin: is that you're doing what you enjoy most.
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Mark Entrekin: You're doing something that was in your
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Mark Entrekin: I guess your heart the longest time.
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Mark Entrekin: So, looking at that background which again, like I said, is fascinating
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Mark Entrekin: English and psychology, I think everybody needs to take psychology classes.
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Mark Entrekin: I didn't take them then, but I wish I learned it now. That is so interesting that you did that.
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Mark Entrekin: Tell me something, Allison. How did those seemingly different fields lead you into content. Marketing and SEO strategy
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Alison Ver Halen: Yeah, well, it's really the perfect degree for content marketing, because you do need the English obviously for
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Alison Ver Halen: understanding English and writing, and how to craft a good story. I think that's 1 of the biggest advantages that I learned
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Alison Ver Halen: through my English major was, just how do you craft a good story. How do you pace a good story? How do you keep the reader engaged instead of just well, this happened then this happened then this happened the end. There has to be an arc, and everything has to come together at the right time when it makes sense. So understanding that from a storytelling perspective
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Alison Ver Halen: has been really beneficial and understand understanding the different types of arcs that you can have in a story and that has been super beneficial because I've learned how and when to incorporate which types of arcs into which types of content and the psychology is all you know. What's in it for me. Right? What?
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Alison Ver Halen: What is it that that benefits? What is it about the people that are reading the content that motivates them to take that next step in the buyer journey. So that's the next step of the content that I'm
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Alison Ver Halen: or the next step of my strategy is trying to create that content in a way that will a make it clear what's in it for them. Motivate them to take that next step, that next step in the buyer journey, and then make it really easy and obvious for them to take that next step. I think a big.
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Alison Ver Halen: a very common problem that I see with people trying to do their own content. Marketing is, they all think it's time to go straight to the call to action, schedule a consultation, or buy my thing, and depending on your industry. That's not always the case. There are some industries where yes, that works, but a lot of the b 2 b and professional service providers I work with.
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Alison Ver Halen: I compare that to proposing on the 1st date. It's asking for way too big of a commitment way too soon. Right? They're just doing a little bit of research getting to know you, getting to know the business. They want to get to know you a little bit better before they're going to schedule a consultation. So that's part of what I do is figuring out. Where are they in the buyer journey? What makes sense as the next step in the buyer journey, and then how are we going to get them to take that next step?
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Mark Entrekin: That's very true, and one of the things where I feel we are very parallel
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Mark Entrekin: is that English portion portion, because there's so much we don't understand what someone else is saying.
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Alison Ver Halen: That ability.
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Mark Entrekin: That you have of putting the right words
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Alison Ver Halen: And it may sound funny, but putting the right words
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Mark Entrekin: In the right order, so that when when the customer reads it.
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Mark Entrekin: it's easy for them to understand. Because don't a lot of us see advertising that doesn't make sense
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Alison Ver Halen: Yeah, or it doesn't resonate with us. And that again is another big problem that I see. And I've struggled with this myself. Right? There have been times in my history where I go. Of course everyone needs blogging. Of course, everyone needs a website. What do you mean? You don't understand the value of that. But you have to understand where they're coming from and what their perspective is, so that you can meet them where they are, and then help them understand the value of what it is you're providing, and how it can make their lives better
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Alison Ver Halen: when it all comes down to it. We're all just looking for ways to survive and thrive.
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Alison Ver Halen: So what is it that you're providing that will help them do that? And how can you make it super clear as to how it will help them do that and make you don't obviously go into your whole, you know, 7 steps or 7 ways to do. Xyz. Right. You don't have to do all of that, but make it very succinct and very clear
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Alison Ver Halen: how you can make their lives better. And then motivate them to reach out. Because if you make it compelling enough, they're gonna go. Oh, how can I learn more? And you go? Oh, I'm so glad you asked. Here's the link, or the button, or the download, or, again, whatever that call to action ends up being
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Mark Entrekin: That is excellent, because you're so right.
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Mark Entrekin: A lot of people still do not know what blogging is they all this terminology.
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Mark Entrekin: And again, I've been in it for many, many years.
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Mark Entrekin: and some of the things that I learned in technology are called differently now,
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Mark Entrekin: Subroutines and programs and functions and applications, and what it, whatever it is that happens. Once I push that button.
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Mark Entrekin: What makes that happen is what I need help on.
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Mark Entrekin: and being able to turn to someone like you.
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Mark Entrekin: that when my business is doing something, and then you can take those words
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Mark Entrekin: and then communicate it to my customer right
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Alison Ver Halen: Yeah 100%.
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Mark Entrekin: Where will you talk about your degrees and getting into this and content marketing? And it was so perfect!
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Mark Entrekin: When was or what was that. Aha! Moment
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Mark Entrekin: that happened, that you saw this, and and you switch directions. Perhaps
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Alison Ver Halen: I did. I switched directions quite a bit. So I yeah, like you said, majored in English and psychology. Thought I wanted to work in publishing, graduated in 2,009, had the misfortune or fortune depending on how you look at it. To graduate in the middle of that recession, followed by the jobless recovery. Super helpful thanks for that. So.
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Alison Ver Halen: you know, spent some years answering phones. There were no jobs to be had in publishing, so it was a lot of
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Alison Ver Halen: trying to figure out what I wanted to do with my life, because I did not want to keep answering phones. That
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Alison Ver Halen: industry that I was in was just, it's like, I, yeah, I could climb the corporate ladder here. But looking around me at what people were doing, it's like, no, that's not. That's not what I want to do with my life. Found myself between jobs at 1 point and my roommate at the time. Her dad, who was an attorney was awesome, and offered to give me stuff to do around his office until I got back on my feet, and one of the things he needed was someone to try blog posts for his law firm.
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Alison Ver Halen: and he knew I had a strong writing background, so he offered me the gig, and I was like what I can get paid to write seriously. Yeah, sign me up because that had always been my dream. So I jumped at that chance and started writing for him, and then for an associate of his, and then for some friends of mine, and it just kept growing from there, and I think the real Aha moment was about 6 months after I had started blogging for
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Alison Ver Halen: my roommate's friend or his her dad, he came back and told me that I had brought in $75,000 worth of business to his law firm through the the blogging I was doing for him, and suffice to say he was not paying me $75,000
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Mark Entrekin: Plug it.
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Alison Ver Halen: I wish that significant roi there. So that was my 1st kind of wake up. Call to oh, this is not just busy work. This is not just a favor he's doing for me. This is having a real result for his business. So that was, I think, there have been a bunch of Aha moments, including, you know, a bunch of other people coming up being. Oh, you do content. Oh, we need content. Can you write content for us.
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Alison Ver Halen: but that that 1st Aha! Moment was him telling me the results that I had gotten for him just just by writing a few blog posts every month
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Mark Entrekin: And that's interesting, too, because
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Mark Entrekin: working toward being funny when I make this statement. But it's 1 of the things that I work on
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Mark Entrekin: is legal ease, or sometimes I call
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Alison Ver Halen: Legal.
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Mark Entrekin: Tease.
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Alison Ver Halen: Yeah.
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Mark Entrekin: Some of the things that they write
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Mark Entrekin: that is, in that legal ease, legal tease.
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Mark Entrekin: Language, so to speak, and convert that to English.
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Mark Entrekin: We need you in our in Washington, DC.
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Mark Entrekin: Was, write these laws and statutes.
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Mark Entrekin: I don't know if that's something you were able to work with in any way or just were you able to
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Mark Entrekin: put their terminology into English, which I'm guessing what you did, put their terminology into English with those layperson
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Mark Entrekin: The site and make sense
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Alison Ver Halen: Yeah, 100%. And that is something I've always been really good at is taking the complicated stuff that they're trying to deal with, because they're in the weeds, and they want to talk about it in the weeds. And they kind of. And again, we all do this. We're in it. We're dealing with it all day. Every day we lose that ability to pull back and look at the full picture, so that, in addition to making it accessible, for, like you, said, the the lay person to read
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Alison Ver Halen: is also pulling back and having that full picture. So what I was doing this lawyer was writing his own blog post before hiring me, and it was one of those where I got to go and look at what he was doing and go. Oh, yeah, no, let me let me do this for you, because I
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Mark Entrekin: I know.
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Alison Ver Halen: I can do better than this.
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Alison Ver Halen: So one of the things that I did
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Alison Ver Halen: better than he did is the fact that I again storytelling. It's all putting it into a story and making it so that they could see themselves in the story. Even if this wasn't a situation they were dealing with. It's like this is what you could be dealing with. If you are in a situation like this, or similar to this, and you don't solve it. This is how it could get worse, and you don't want that to happen. So call us, or you can call us now before it gets worse, and this could
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Alison Ver Halen: be the result instead. And that's much better than what could happen over here. So please call us so framing it in that story made it really readable. And, like you said, using.
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Alison Ver Halen: you know, the every person's language so that every person could understand it and easily understand it. That's the other thing, even when you use bigger words, like even the people who understand those words, it's still going to take us a little more time to process that
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Alison Ver Halen: little more brain power to get through it. And we're lazy, right? Our brains have so much else on our demand, our time, our attention, the harder you make us work. The more you make us work to get through your content, the less likely we're going to be to finish it. So yeah, make it short and sweet when you can make it really easy to understand, make it really scannable, because people love scanning. So if you do have a really long blog post with those 7 tips. 7 reasons to you know, whatever it is.
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Alison Ver Halen: make it easy for them to scan through those 7 tips, or to jump from one to the next, so that they're going to be more likely to do that, because if they see just a giant block, I'm a reader. I love reading. And even if I click through to a website and I see a giant block of text I'm still going to be like, do I really have time for this, or could I? Was my time better served doing something else, so make it really, really digestible
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Mark Entrekin: I'm
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Mark Entrekin: gonna be talking to you because there's so many things like that that I work with. That is this my startup of this slideshow.
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Mark Entrekin: so much information. How do I condense that? I get my points across quickly but clearly.
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Mark Entrekin: as you mentioned that word, lazy, lazy, and we are. But I like to transfer that into priority, challenged
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Mark Entrekin: because there is so much to do that so priority challenge. What should I be doing next? What is the next priority that causes us or me to be lazy because
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Mark Entrekin: I'm tired of making decisions. And
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Mark Entrekin: if I could put that information into some content management like you do that probably help me be more excited about what I'm doing right
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Alison Ver Halen: absolutely. Yeah. And I mean, it's 1 of my favorite things to do but again, it's because i'm a writer so I love writing, and I love marketing and what I do. So when I get to write about marketing or talk about marketing like in this situation, it's again my favorite thing
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Mark Entrekin: That is awesome, and that's 1 of the things that I hear you talking about, because, of course, with your psychology and your English, and you work with lawyers, and you do your writing and your reading. You've worked with a
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Mark Entrekin: variety of clients with a variety of knowledge.
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Mark Entrekin: What are some of the the common content challenges in this process that you've gone to that you see the businesses facing
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Alison Ver Halen: Today, most of the time. It's just time
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Alison Ver Halen: like you said priority challenged. Blogging is usually not a priority or a very low priority. If it's anywhere on the priority list, it is something that people tend to get very excited about when they start doing it or think about doing it.
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Alison Ver Halen: and they might write a few posts, and then they get busy. They get bored. They don't see results. Right away. It falls by the wayside. They go do something else, and then they go. Well, my blogging didn't get any results. Well, you only have 4 blog posts up. Of course it didn't get any results, or you haven't posted anything since. You know
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Alison Ver Halen: February of last year. Like, of course, that people are going to see that Google is going to see that. And it's gonna it's gonna make it look like you're not taking this seriously. So time is a huge one.
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Alison Ver Halen: People who just don't like to write is another one. If you're one of those people who hates to sit down and stare at that blinking cursor, I get it. We've all been there. You're going to be a lot less likely to write your blog post, if that's the case. So yeah, just making the time sticking to a schedule is a big one. That is the probably the most important aspect of marketing. It's just being super consistent
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Alison Ver Halen: in creating content, in distributing the content in the language you use in the fonts and the logo and the colors, and everything needs to be consistent. And people have a really hard time with that, because they get bored. The problem is, your audience is not getting bored
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Mark Entrekin: Yeah. Sorry to opt to interrupt you there, but you're right on track, because that's why I would hire you that these colors my logo. I didn't do it, my son did it, I working with colors and putting them together.
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Mark Entrekin: I don't understand them until I see them finished, and I see how they work.
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Mark Entrekin: Do you see some of that also with the people that you work with
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Alison Ver Halen: 100%. Yeah.
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Mark Entrekin: We don't know what we want, do we? A lot of times
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Alison Ver Halen: I think we do. We just don't know how to create it or how to
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Mark Entrekin: I'm sorry.
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Alison Ver Halen: It. It's 1 of those when people repeat back to you like, if you're having trouble expressing something and someone goes, oh, yeah, I think I know what you're talking about. You're trying to say such and such, and when they say it in the way you were trying to say it's like. Yes, that's it, that's exactly it. And that's the feeling that I love getting with my clients when they look at something I wrote for them, and they go. Oh, yes, that is, that is spot on. That's exactly what we've been trying to say. That is really, really gratifying for me.
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Alison Ver Halen: But like I said, it's because they're in the weeds, and they're trying to explain all of the things. And I can pull back and look at. Okay. You're all of these things have this through line. So let's just talk about the through line, and we have one, maybe 2 lines. That sum it up and we're done. There's your tagline and it it looks really easy. It is easier when you're not like, I said in the weeds, when you have that outside perspective. And again a few years of experience doing this
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Mark Entrekin: Appears. Yes, and that reminds me, as you're saying, that
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Mark Entrekin: outside that perspective, their perspective is that maybe saying the same thing as getting outside the box
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Mark Entrekin: as you're looking back at what's needed is it's similar waiting away. Okay.
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Alison Ver Halen: I think of it more as pulling back and looking at the forest, rather than looking at each individual tree or each individual. You know it could be pulling back and looking at the whole tree instead of each branch and each leaf and each root, which
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Alison Ver Halen: again, when we're doing this all day every day like that's what we love to do. Right? I love digging into the nitty gritty of like how to organize and analyze your blog posts. And you know what Google's doing with their algorithm now and what that means for your strategy. That's all getting into the weeds. And I could talk about that all day, and most people would go. Why do I care?
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Alison Ver Halen: Well, if so, people, you know. So your ideal clients can find you online when they're looking for you.
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Alison Ver Halen: Oh, well, that I need right
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Mark Entrekin: Now you said something I can relate to right
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Alison Ver Halen: Yes, yep.
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Mark Entrekin: Okay, that's 1 of the things as you're talking about. And as we mentioned earlier, there's so many
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Mark Entrekin: applications and programs and things that we can use, and I love the voice to text
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Mark Entrekin: that has helped me so much more in my writing.
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Mark Entrekin: and then, being used, be able to use things like grammarly to help me correct all of my English in that process.
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Mark Entrekin: How do you feel about AI, and how AI is coming out so strong today
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Alison Ver Halen: I don't really have any feelings about AI. I have a lot of opinions about how people use AI, because I'm with you. There are aspects of AI that I love. Personally, I'm not a fan of grammarly, but I'm also. I don't think I'm not really there.
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Alison Ver Halen: Their ideal client. But I love like when Gmail started at like filling out that when you're typing, and they they kind of gray in the next couple of words for you, and you're like, yes, and all I have to do is hit, tab, and fill that in
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Alison Ver Halen: speeds it up so much faster, or when you're in Gmail, and you've got like. Here's 1 button that has this one line reply, and now I can click it and hit, send and 2 clicks. And I'm done. I? I replied to that email, love it so much. My problem with Chat Gpt, which I know is not all of AI. But I feel like. That's what people are talking about when they talk about. AI is chat. Gpt,
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Alison Ver Halen: is the fact that people think that it's a people think it's an SEO tool, and it's not. Don't use it to do keyword research, or you can kind of use it to come up with content ideas.
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Alison Ver Halen: I would be very careful about doing that, because mostly what it's doing is telling you what everyone else is already talking about. So when you focus on those topics you risk getting lost in the noise. The reason I pay for an SEO tool is because it will tell me the keywords that people are looking for, and it will also tell me how competitive that is. Is there a ton of content out there? And I have no chance of ranking? Or is it really light, and I can really easily rank, or is it somewhere in the middle? So I look at both of those things, and
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Alison Ver Halen: Chatgpt just does not have that capability, that's not what it was built for. So proceed with caution. Proceed with caution. When using it to create content. I think I heard another marketer we were chatting, and she's like, it's a fine 1st draft, and that pretty accurately sums up my feelings about it is yeah, it's fine as an initial draft, but don't ever just
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Alison Ver Halen: copy and paste from Chat Gpt.
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Mark Entrekin: No.
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Alison Ver Halen: Because A that's could land you in trouble with copyright laws because it's not generating anything. That's another quibble I have, is there's no AI generated anything. There's AI repurposed content because it just scrapes existing content and mixes it up for you and goes. Here. Is this what you're looking for, you know, and it may or may not be, but
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Alison Ver Halen: at the very least I'd say worst case scenario is, it could get you in copyright trouble. Best case scenario is, it's more white noise because it's just taking what everyone else has already said and regurgitating it for you. And if you just copy and paste it and put it up on your website without a at least check to make sure it's accurate. Studies have shown Chatgpt is wrong.
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Mark Entrekin: Oh, yeah.
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Alison Ver Halen: Half of the time, so please make sure that it's accurate. 1st and foremost, add your own brand voice. Make sure it sounds like you make sure it's using words you would actually use in a conversation with the client or a prospect, and then put your own experience and expertise and in there. Because
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Alison Ver Halen: that's what Google is looking for. Google prioritizes original content over duplicate content. Or you know, again, the more of the white noise, because that's not providing value to their users. So when you can demonstrate, you know, here's what you need to do. Here's why or here's a case study, or here's what I've seen in my years of blogging and doing, SEO, and whatever else it is that your industry is your specialty is.
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Alison Ver Halen: Talk about that. Talk about your particular experience and expertise. You can work that into the content that Chatgpt gave you. You don't have to do it completely from scratch.
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Alison Ver Halen: That is my favorite use of chat Gpt is to get over. I call it linking cursor syndrome, where you know what you got to write down something, and you kind of have an idea of what you're going to say, but you don't know how to get started having Chat Gpt write something for you, and then you can go from there makes it a lot easier. So I love it for that. But these people who think they can just put something into, chat, Gpt.
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Alison Ver Halen: and then copy and paste without even really looking at it, much less
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Alison Ver Halen: editing it. For again, accuracy, brand voice guidelines, including your own perspective, your own unique experience in there. That's where it gets to be problematic.
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Mark Entrekin: It does. And that's 1 of those things, too, like you're saying you. You mentioned the word repurposing someone else's writing, and that makes
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Mark Entrekin: that works
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Mark Entrekin: so much sense. I hadn't heard it said that way before, but I do use chat, gpt, copilot, and gemini.
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Mark Entrekin: and what I use, and I said grammarly. I used to teach, and I may teach again, but I'm not teaching this quarter
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Mark Entrekin: at the University of Denver we received the
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Mark Entrekin: Great Discount on using grammarly. And that's how I started using it, and it is helpful for what I do.
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Mark Entrekin: do realize it uses some words, and I think you mentioned this a little bit, too, Allison. You can see some words that it uses often
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Alison Ver Halen: -
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Mark Entrekin: Just like some of the ais that you can tell
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Alison Ver Halen: And
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Mark Entrekin: That's not my word. And seeing you use it so much.
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Mark Entrekin: Anyone that reads this person they're gonna think of. Oh, that's probably coming from
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Mark Entrekin: chat. Gpt copilot, gemini, grammarly, whatever it's going to be.
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Mark Entrekin: So it does make it difficult. But what I enjoy it for the most, and I have a little file that says. And it does start off this way. Okay, AI, and using every one of them.
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Mark Entrekin: can you give me 3 examples
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Mark Entrekin: of what I what I just wrote? Or can you give me 3 examples and rewrite what I just wrote? Because there's times I don't feel like I'm getting the point across.
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Mark Entrekin: I don't like you're saying I
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Mark Entrekin: I hated English in school when we had number 2 pencils and erasers and typewriters that you had to use the the white out, or the little things you push down to to correct the spellings and words. So I through college. I was not.
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Mark Entrekin: I enjoyed writing
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Alison Ver Halen: But I enjoy did not enjoy the tools that we had to write, so I love it now. Dude back to the
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Mark Entrekin: Voice to text.
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Mark Entrekin: but I like it when it can give me other ideas. And again I'll ask each one of them
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Mark Entrekin: the Chat, Gbt
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Mark Entrekin: co-pilot, Jim and I, and even I, haven't done it with grammarly. I don't know if I can with grammarly, but I'll just say.
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Mark Entrekin: can you? Okay, AI, can you rewrite what I just wrote to make it more understandable?
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Mark Entrekin: Me ideas? And again, at that point I have 9 have 9 ideas to work from. And I say, Oh, I like this word. I like this with this one saying, and that helps me bring out. I don't know if that's good or bad, and some people may not like that.
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Mark Entrekin: but it helps me use the words that I want to use.
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Mark Entrekin: Be able to explain that content a little better to my customer, right
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Alison Ver Halen: I think that's 1 of the better uses of AI. Actually, because you're starting with your own knowledge and expertise. And you're putting that into Chat Gpt. Instead of asking Chat Gpt to give you the knowledge and expertise you're going. Here's all the knowledge. Here's all of my expertise. I just need you to organize it for me.
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Alison Ver Halen: AI is great at organizing information. That's really what robots do best is, you know, give it a bunch of data, and and it'll organize the crap out of it. Right? So do that, by all means. But it's it's when we ask it to be creative that
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Alison Ver Halen: it really can't. I mean, like I said, it can take what other people have done in creative areas and kind of repurpose it for you and goes this what you want, but that's also when we get things looking silly, like people with more than 2 hands, or you know a banana. Apparently you can only have one bunch of bananas. You can't have a single banana in the images that AI is again repurposing. So you end up with silly stuff like that, so don't ask it to be creative, but
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Alison Ver Halen: absolutely put your own knowledge and expertise in there and then just say, Can you just organize this for it, clean it up for me. It can do that all day long. That's really what row, what robots do best
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Mark Entrekin: I do like that. I like that cleanup that those are good words you just use, because that's what I like. It's that cleanup or
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Mark Entrekin: help me come up with another word, and that's what I do. A lot
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Alison Ver Halen: Organize structure
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Mark Entrekin: And even at 1st I was messing up months ago, but I would say, Give me a word, and and I leave it at that, and it would fail me so many times.
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Mark Entrekin: And so that's when I came up with that 3 words. And you give me 3 examples of
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Alison Ver Halen: Oh, okay.
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Mark Entrekin: And it gave me some more ideas. Think! And again using all 3 of them. It gave me a chance to
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Mark Entrekin: even better understand what I am trying to say, and it again, with even 9 examples I could say
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Mark Entrekin: I like that, but I like this better, but I still use their concept to help me organize
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Alison Ver Halen: Is it jumping off
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Mark Entrekin: You're saying
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Alison Ver Halen: Yeah 100%. Yeah. And I, I like that because you're it means you're like figuring out how to gain the system. You're like, all right, this didn't work. How about this
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Mark Entrekin: Yeah, exactly back to that organizing prior leisure.
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Mark Entrekin: The whole thing on, on lazy or priority, confused
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Alison Ver Halen: And then
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Mark Entrekin: It's 1 of those situations that I like when machines work. There's an old, old saying that I just made up
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Mark Entrekin: just kidding, but it's machines must work. People need to think.
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Mark Entrekin: And that's what we want to do is as you're saying. Write this out, write what you want.
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Mark Entrekin: get some feedback.
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Mark Entrekin: But we need to do that thinking. We need to do the creating that we're talking about.
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Mark Entrekin: And when we turn to and you mentioned Google or any other one.
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Mark Entrekin: Isn't that what we want? We want the heart
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Mark Entrekin: of the other person, the mind and soul
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Alison Ver Halen: Another person, and not just with
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Mark Entrekin: Somebody else may have written decades or centuries ago.
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Alison Ver Halen: Yeah. Because if you're if all you're putting out there is content that has been repurposed that other people wrote first, st and AI just repurposed it for you like. Why would anyone come to you then? A year? You're not providing value because you're not putting anything unique out there, and you're not positioning yourself as a thought leader in the industry.
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Alison Ver Halen: So yeah, it's not going to end well for you, because Google will catch on. So it's not going to help your rankings and the real life people, if, when they find your content, are going to go well, this is boring.
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Alison Ver Halen: or this doesn't make any sense, or you know, so that it's not going to resonate with them. You need that human touch. We can spot something that is not authentic, not human in a millisecond, and not even be able to put our finger on. Why, we don't like it. We're just going to go. Oh, I don't like this and click away. And it's gonna be because it's not authentic. And it's not resonating with your audience. So yeah, that I would say, that's another
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Alison Ver Halen: big mistake I see people making when they create content or have AI create create. I put in air quotes, create content for them is that they're creating content for the sake of creating content. And they're not really thinking about the goals of that content and what they want it to do, and how they want their people to feel when they encounter that content. And what's the next step in the buyer journey? And how are we going to get them to take that next step in the buyer journey. So.
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Alison Ver Halen: thinking from the perspective of your user and kind of reverse engineering, your content from there is
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Alison Ver Halen: is the way to go, and that's what AI can't do
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Mark Entrekin: That's right. That is so true. Well, on your Linkedin site you talk about transforming words.
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Mark Entrekin: It's a into powerful connections. What? What does that mean? And how do you achieve that in your work?
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Alison Ver Halen: Yeah, so I always ask my clients. You know I have this whole onboarding process that I go through. That includes asking them 3 words that would describe their brand.
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Alison Ver Halen: how they want people to feel when they encounter their brand. And then I ask them about their ideal client, because that is going to inform everything that I do from a writing perspective. Because.
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Alison Ver Halen: again, it's not just enough to make the content really easy to understand. Like, I said, that is super important, but it also has to be a in your language back to consistency, because if they see something on your Linkedin or on your website, or on your Twitter, or whatever. And then they talk to you, and it's a complete disconnect because you don't talk on Zoom or in person or on the phone. The way your content online sounds.
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Alison Ver Halen: There's going to be that disconnect. And people are going to be turned away because it's not consistent. They will have come to you expecting one thing, and they just got something completely different. And it could be the same message, the same information, the same services.
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Alison Ver Halen: The way that information is delivered is completely different, and that can really turn them off. So I always really need to get to know my ideal client and how they talk so that I can create content. That sounds like them, because again, I don't want it to be generic. I don't want it to sound like me or one of my other clients. It has to sound like them if it's going to resonate, and it also has to sound at least a little like their ideal client. I mean, you don't want to get too creepy with it, but you have to use the language that they're going to use right? So
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Alison Ver Halen: again, back to my example of lawyers, right? Lawyers are known for swearing a lot. So sometimes, if you, if you swear in your content that a lawyer is going to read. They go. Oh, okay.
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Alison Ver Halen: this person is, literally speaking my language right? There's kind of a tribal aspect in that in people using the language that we use because we are very tribal again, back to the psychology, we are very tribal creatures. We like to pretend that we're not. And we're global now, and we've evolved beyond that. Beyond that our brains have not evolved. Beyond that, our brains still think this person is with my tribe. This person is safe. This person is not with my
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Alison Ver Halen: my tribe. They might be a competitor for resources. They might be a threat. I don't trust them so. Signaling that you are part of someone's tribe is
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Alison Ver Halen: a shortcut to earning their trust, and and language is is huge, right? And it's not just a matter of English versus Spanish versus Dutch versus whatever. Right it's again, do you swear? Do you use big words? Do you use? Do you throw in Latin terms now and then? Do you use gaming terms? That's actually something that I
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Alison Ver Halen: I just had game night with some friends last night? Right? So that's kind of the thing that I can talk about that some people will go. Oh, what were you playing? And other people? They get this blank look, and they have no idea what I'm talking about. And it's like, Oh, okay, we are not on the same wavelength here. So understanding your target audience and what their wavelength is, and using that language that they use
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Alison Ver Halen: super important. So really understand that about your clients.
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Alison Ver Halen: You're muted, mark
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Mark Entrekin: Thank you. Sorry about that. A cough a few minutes ago and turned it on.
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Mark Entrekin: I like that. You are using that term wavelength.
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Mark Entrekin: People talk about being on the same page all the time, but as you just mentioned, you're on the same same wavelength. So you're thinking the same in some ways
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Mark Entrekin: paralleling your journey or your path right
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Alison Ver Halen: Absolutely
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Mark Entrekin: Something else that we do is on that bridge. We I talk about it a lot. I build bridges, real bridges, bridges between people, bridges of unity.
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Mark Entrekin: and in that we want to build those bridges and avoid walls.
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Mark Entrekin: So content and and content is the same way content can be used to build bridges
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Alison Ver Halen: Go ahead!
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Mark Entrekin: Can build walls.
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Mark Entrekin: Do you have an example, maybe, of how?
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Mark Entrekin: How? Maybe you've helped a client use that content, foster that connection
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Mark Entrekin: Division.
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Alison Ver Halen: Yeah, I think that's really my goal with all of my clients is to yeah, make those connections and and try and foster that unity.
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Alison Ver Halen: And again, it all comes down to the language that you're using, and again going back to lawyers using their Latin that they like to use because they're using it, and they're talking with their colleagues and their colleagues use it. They sometimes forget that their people don't, that their clients don't understand what all those words mean. So you know, switching into the English that their clients use is super important, and I certainly do that in all my content.
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Alison Ver Halen: I do that. SEO and marketing is very well known for using acronyms and terms. Other people don't understand like SEO, and I appreciated that even in the intro that you gave me. I wrote out SEO and did not write out search engine optimization. But you filled that in as you were reading it. And I appreciate that, because I do make a point
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Alison Ver Halen: of literally spelling out what SEO means every time I use it. Because again, I'm using it, a lot of my clients. It's kind of a buzzword for them. They clue into it, but a lot of them clue into it, and they go. Oh, I've heard of SEO. And I've heard that's important. I don't really know what it is or why it's important, so I will spell it out and say, search engine optimization.
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Alison Ver Halen: which is still a lot of big words. So then I go back to it means making Google your friend right? It means that when people are looking for you, they can actually find you. So
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Alison Ver Halen: I really want to make it as easy as possible for people to understand. So it's again getting rid of the acronyms, getting rid of the jargon and just putting putting it in benefits. That's another. Another big marketing thing is benefits over features. We get all excited about the features.
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Alison Ver Halen: And I can tell you all the things about the Google algorithm and what I'm doing in the content and all the keywords. And this has this search volume, and this has this keyword difficulty, and no one cares right? It's like, Hey, here's a good keyword. We can put this in your content, and people who are looking for it will find you so put it in terms they can understand
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Mark Entrekin: And Allison. That is why you to me are so valuable. Because if you were telling me those things.
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Mark Entrekin: please accept this as a compliment, but I would say.
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Mark Entrekin: that's what I'm paying you for. Help me out.
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Mark Entrekin: I'm with you. I I understand your
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Mark Entrekin: intelligence, your background, your knowledge, education. But you go into some of these things
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Mark Entrekin: as a lot of people do, I'm going to say, thank you.
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Mark Entrekin: That's that's what I need you for in that process.
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Mark Entrekin: It's funny that you mentioned that my newsletter comes out. As I mentioned the 1st of the Broadcast, the podcast a newsletter comes out tomorrow and have an article called Get to Reality.
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Mark Entrekin: and it is about us talking
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Mark Entrekin: where we can understand each other. We have to be real about that
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Mark Entrekin: Get to them level
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Mark Entrekin: what we do. I hope you read it. I'd love to have some feedback from you, from my articles that I write. So market.com forward, slash, blog.
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Mark Entrekin: So in a world. And that's another thing. And coming out to all of these.
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Mark Entrekin: So we've got 10 more minutes coming up to all the things that we're doing with AI and everything else.
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Mark Entrekin: just the web that we've had for so many years now in this world of information overload.
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Mark Entrekin: How can businesses create content that cuts through all that noise, as you mentioned earlier
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Mark Entrekin: and genuinely resonate with their audience to? And again, as you mentioned earlier. How are we building that trust? How we're building that unity
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Alison Ver Halen: Yeah, it all comes down to what again, understanding who your ideal client is what is the problem that, you are solving for them. And what's the pain point? What's gonna drive them to look for results?
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Alison Ver Halen: It's annoying, but is not really driving us to get a result for it. Right?
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Alison Ver Halen: I mean an example
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Alison Ver Halen: as I stood for a while, but I wasn't going to do anything about it, because there a there's really nothing you can do when you hurt your toe right. But there's also it wasn't enough. It wasn't inhibiting me from walking or living my life, or or doing anything else. So.
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Alison Ver Halen: understanding that you have, your client has a pain point that is going to drive them to look for a result and look for a solution. And sometimes it is just doing a little more information. Sometimes it is something like, Should I go to the doctor? For this is this something that needs needs attention? Or is it something that I can ignore? So understanding that people are sometimes going to seek you out initially in that informational stage?
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Alison Ver Halen: And that's a great way to capture those leads is when they are looking for information, because if you can get their contact information, get them to follow you on social
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Alison Ver Halen: media and that positions you as the thought leaders, the expert in your industry, in their mind. And then they're gonna be the 1st ones to think of you
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Alison Ver Halen: when when they do, you know it does reach a problem of Oh, my toe is really swollen and and oozing pus. And yeah, no, I should get this looked at like. Now I now I need someone right away. Hopefully, you're going to be top of mind because you've been giving that all that information throughout the course of this. So keeping the pain point, top of mind, and and your ideal client top of mind is
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Alison Ver Halen: is always key, and again. Never forget to put your unique perspective and your expertise and experience and and knowledge in there, because that's what's going to help you stand out from the crowd
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Mark Entrekin: That's just such excellent advice. And we have about 9 more minutes. And I wanna ask
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Mark Entrekin: in your experience because we keep talking about blogging. What are some of the most effective ways to use blogging to grow and scale a business while also fostering what I call the unity
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Alison Ver Halen: It's all yeah.
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Alison Ver Halen: that's such a great question. I love using blogging all the time. Obviously, I do think it's a big mistake to just put up a blog post and go. Okay, I'm done. I published a blog
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Alison Ver Halen: now is, and the reality is that is just not going to happen. The reality is you have to drive traffic to it, I for a client, I just before hopping on this, I published a blog post for them, and then I went through their website and I looked for other blog posts on related topics that I could then use to
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Alison Ver Halen: create links to that topic that I had just post that that article I had just posted. So that's going to drive a lot of traffic there. So if people find those other blog posts.
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Alison Ver Halen: It's going to drive them to that newer blog post. And Google clues into that, too. Google sees all these links going to this one piece of content goes. Oh, there must be something really good and juicy. Here, let's let's boost this up in the rankings. Don't ever, just, you know, post it and assume that if you post it they will come, because that is not always the case. Putting it out on social media. I always create a video to go along with my blog. So you can read the blog. You can watch the video.
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Alison Ver Halen: you can always always repurpose it. And one of my, it always goes out of my newsletter, too. So that's another another way to create content. Right? You got to have the newsletter, but I just wrote a whole blog post. What do you mean? I have to write more content. You don't have to write something new. You can just take your blog post, and, you know. Put the snippet and then a link to the blog post in your newsletter. That's it. You're done now. People know what's going on with you. They've gotten the update. They've gotten this. Really
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Alison Ver Halen: the great information they are, you know, had their memory refreshed as to who you are and what you do and use it in sales conversations. It's really helpful if someone is kind of on the fence and you keep going back and forth. And maybe they email you with a question that you have answered 5 million times, and you are sick of writing it out 5 million times. Give them a link to your blog post on the topic, say, Oh, yeah, that's a great question. I get that a lot. Yeah, here's the link to my blog post where I answered that question.
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Alison Ver Halen: and it makes it quick and easy for you, because you don't have to write it out again, and it also positions you as an authority, even though it's leading back to your own website, it still has that veneer of authority of Oh, there's this article on the Web, and it's very official looking, and it's providing value for them.
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Alison Ver Halen: And then, once they're on your blog, I mean, who knows how many other blog posts they're going to look at and go. This was great. What about this? Or maybe there's more information on this related topic. And now they've read all your content. And now they've gotten all this information from you. Now they're ready to work, and they're ready to work with you because you you have educated them. That's the other big big benefit is, especially as thought leaders and professional service providers.
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Alison Ver Halen: I know we all have sort of how finances, work or taxes, or whatever the or how the law works right? We all have we all those people coming?
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Alison Ver Halen: And that's not how it works. And now we have to try and explain it to them on the call which is frustrating for everyone, whereas if they've already read all your blog posts and your newsletters, and all the things, and now you've educated them now they have a better understanding of who you are and the value you provide, and they're more willing
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Alison Ver Halen: to see. Read all that content. So it's it's a great way to make the sales process so much faster and easier
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Mark Entrekin: Do you see you mentioned with the blogs? And I have blogs of articles and writing a book, and what I'm thinking about doing is taking my blogs and my articles, and making that taking that to make my book to finish
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Mark Entrekin: gets but written right now is that something people are doing? Or is that
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Alison Ver Halen: That's more or less what I did in my book content marketing made easy, which you can get on
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Alison Ver Halen: on Amazon with blog posts, but there was a lot of I know. I wrote a blog post on this. Let me go check out that blog post, and then I would use that as the basis for that chapter. So, yeah.
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Alison Ver Halen: yes, that is, your blog post is by putting it into a book and and then saying, Look, I'm an author. I literally wrote the book on the subject
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Mark Entrekin: That that is excellent, too. And when we talk about block type blog posts, we're talking about anything that you well, let me ask you to answer that we know blog post? Are we talking about going out to Google and to Linkedin and to Facebook? And what do we talk about when we say blog post
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Alison Ver Halen: When I mean honestly, I think you could include social media, and it would still check
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Alison Ver Halen: technically because I I talk about articles that live on your website. I do always recommend
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Alison Ver Halen: prioritizing the content on your website, because that is the only real estate that you own. I mean, we've seen this over and over with the various social media channels they can get shut down temporarily or permanently. We don't really know what's going on with that. They can shut down your account, they can delete your posts for whatever reason they want, or for no reason at all, they can bury it in the algorithm. So no one ever sees it.
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Alison Ver Halen: So always, always prioritize your own content on your own website, because no one can take that away from you. So prioritize that 1st and then absolutely use
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Alison Ver Halen: social media to build those relationships. DM, talk one on one with people. That is what social media is really good at, but don't don't use it, for don't use it as your only method of blogging right? I think there is certainly value in creating longer posts on social media. But that should be in addition to your blogging and supporting your blogging, and should be a way to drive traffic back to your website. So again you can capture those leads.
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Mark Entrekin: That's great.
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Mark Entrekin: Yeah. I'd like to talk about that. We only have a couple of minutes left. But I have 2 quick questions for you first.st Is there anything
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Mark Entrekin: that else would you like to share with the audience about how content marketing SEO strategic communication can help build stronger connections? You can do that in a couple of just 2 min, and in that, how do we contact you?
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Alison Ver Halen: yeah, I mean, it's all about positioning yourself as a thought leader and again, educating your audience,
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Alison Ver Halen: and doing it in a way that's in line, not only with your brand, but who you are as a person, and that might vary, depending on the size of your business. If you are your business, then you are your brand, and there might be.
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Alison Ver Halen: you know, want to present this as professional me, and this is only for friends and family, and that's fine. But make sure you're really consistent in terms of what you are sharing with your audience, and again, understand
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Alison Ver Halen: who your target is that will draw them to you. What are their problems? What are you doing for them? Always, always remember that. That's that's
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Alison Ver Halen: that's what even in person, is okay. Why am I here? What's in it for me? Is this worth my time? Because if it's not it, it literally only takes one click for them to go away and find something else. So you you have to make it worth their time and make it really clear why, it's worth their time to stick
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Alison Ver Halen: around again. Content marketing made easy on Amazon. My website is AV, as in my initials, Allison verhalin, that is, aavwritingservices.com. You can check out my blog there. There are a lot of blog posts at this point, because I've been doing it for a while. I'm on Linkedin as Allison Verhalin and on Youtube as Alison Verhalin, content marketer.
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Mark Entrekin: Excellent Allison congratulations on all you have done. It's an awesome career you put together. I am in awe all the things that you have done and continue to do so. Everyone that listens to this. Please contact Allison, get some feedback from her.
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Mark Entrekin: give her a call, send her an email, go out to her site, contact her, see what she can do to help you.
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Mark Entrekin: Allison, again. Thank you so much. I appreciate it. Let's continue working together and see what we can do to make this world a better place.
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Mark Entrekin: Everyone on the call
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Alison Ver Halen: Awesome thanks. So much for having me
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Mark Entrekin: You bet. Thank you. Everyone else. Please come back next week. We will be back here at one Pm. Pacific time, 4 pm. Eastern time on Wednesdays. Love to see you here again. Contact us. Call me at (303) 362-8733, which is 303 focused reality focused. Looking forward to talking with, you soon see you next week, Allison, it's been a pleasure.
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Mark Entrekin: Cheers
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Alison Ver Halen: Yeah, for sure.
